Grupon, biglion, kupikupon and other

It's funny that the benefits of these services only to write their creators and users - buyers of coupons. Advertisers themselves somehow sadly. After all, if you think about it, the company trying to sell the coupons with 70% discount, not only loses a large fraction of the cost of the goods, but instead gets a lot of buyers who come only once - on the full payment for the second time they have the money still does not .

As a result, the company also will discourage patrons crowd of non-specific to a customer. And when the waves subside, then there will be not only kuponschikov, but the ranks of loyal customers fairly poredeyut.

There is one minus. If for any reason the goods are not attracted increased attention, the ads also failed, and the loss is - 70% discount to those who bought the coupons have to give.

It is not clear who the client and the coupon companies. Traditional consumer -oriented try to discount in order to subsequently become addicted. Or a fan of freebies, inclined to travel from one sentence to another, if there is a large discount. The second does not need any company other than fraud with zero cost.

So the benefits for companies with a constant clientele of more than doubtful. Newcomers to remain vague way the consumer can give 70% not at the expense of its activities. Or companies that want something to make a presentation and advertising budget for the SMM is comparable to the cost of a discount. Or those for whom 70% discount and still make a profit do not interfere with each customer, for example, the service provides a discount if they buy other services for triple the price. or fraudsters. Pretty poor list.

Sure, the wheel will spin group discounts for quite a while, until it becomes just another method of promoting the market, rather than a social phenomenon. And you'll dismiss the generous offers of regular kuponatorov as they are now trying to circumvent the girl with paper flyers in the metro. Or it may already dismiss. For no good long ago was not, and go get a haircut at a discount each time a different barber dumb - the result can be an unpleasant surprise.